For more than 60 years Asiatic has been at the forefront of product development and today offers one of the widest ranges of marketable rugs in Europe, ranging from fine hand knotted wools to fashionable materials such as viscose, polyester and polypropylene.
Our highly experienced product development team travel the rug weaving cities of the world to be inspired by the creativity they witness, and they channel these influences to develop a market leading collection of distinctive rugs. The in-house design team focuses on trends and colours to create fashion forward and fresh new collections that are perfect for everyday living spaces.
Operating from our North London head office and from two large warehouses we have over 10,000m2 of dedicated space ensuring that we have the most extensive in-stock inventory available for immediate delivery.
Our respected and experienced field and in-house sales teams are dedicated to optimising the customer experience and to using their market knowledge to ensure every customer has the most commercial offer.
The UK team is supported by dedicated sourcing and quality control offices in India and China that ensure we meet the highest standards in the industry and also enable us to bring the latest techniques and products to the market first.
We can also provide a full FOB option, through our offices in China and India, for customers looking to buy in larger volumes and who want the confidence of dealing with an established European business.
Asiatic have recently started a new venture Neasden Studios and a 60,000 sq ft Film Studio serving both the film and TV industry.
Our story begins In 1960, when Soli Kelaty founded The Asiatic Carpet Company, supplying oriental carpets to retailers in an around London, working out of his van and his garage. Soli moved into his first premises in Finchley in 1962 and began specialising in Indian & Chinese carpets as well Persian goods.
By 1985, when Soli’s daughter Sharon joined, Asiatic was at the dawn of a new era. The father and daughter team were the first to take advantage of free trade between the UK and China, propelling Asiatic into a unique market-leading position. Soli soon opened an office in Beijing, which enabled Asiatic to lead the way in standardising product and delivering in volume. As the company grew Asiatic took on more premises, moving the OCC in 1994, when Soli’s son Freddy also joined the team.
In the years that followed, our strategy was to broaden our modern rug portfolio, as the desire for traditional rugs declined, leading the market with fashion-orientated ranges. Being the first in the UK to adapt traditional rug making techniques for a contemporary market, Asiatic introduced the first of the modern Chinese collections in 1998, and we quickly became recognised as leaders and innovators, a position proudly held to this day. In the same year we also launched our first machine made collections and opened a second distribution centre servicing bespoke volume products. We were thereby able to achieve second to none performance on stock and delivery, continuing to lead in excellence in quality and service.
In 2005, Asiatic opened it’s office in India, and the same year we launched our first major catalogue of modern ranges. Katherine Carnaby was launched as a retail brand in 2015, and in 2016 the Asiatic Rug Collection was published. This was our first comprehensive catalogue, setting a new benchmark in spread of ranges and depth of stock holding, for ready supply to national and international customers’ supply chains.
In 2019 Asiatic is taking the collection even further, with our largest ever launch of new products.